While Google dominates the search market, Microsoft Ads give you access to a high-value, often overlooked audience. At Kedar Media, we craft data-driven Microsoft Ad campaigns that increase visibility across the Microsoft Search Network — including Bing, Yahoo, and MSN. Our services help you target desktop users, professionals, and older demographics who are more likely to convert, all while enjoying lower competition and cost-per-click.
Start Microsoft Ads Campaign
Microsoft (Bing) powers billions of searches each month across Bing, Yahoo, AOL, and the Microsoft Advertising Network — giving advertisers access to a valuable, often underutilized audience. At Kedar Media, a digital marketing agency in Dallas TX, we specialize in creating and managing high-converting Microsoft Ads campaigns that reach professionals, desktop users, and mature buyers. With lower competition and highly targeted ad placements, our Microsoft Advertising Services help you drive leads, sales, and brand visibility at a more efficient cost-per-click.
While Google Ads leads the search engine market, Microsoft Advertising offers access to a premium, often untapped audience. With lower competition, reduced cost-per-click, and strong presence on desktop devices, Microsoft Ads provide a smart opportunity to reach high-converting users that your competitors may be ignoring.
Key Stats Supporting Microsoft Advertising:
1 in 3 desktop searches in the U.S. happen on the Microsoft Search Network, including Bing, Yahoo, and MSN.
Bing reaches over 1 billion devices worldwide, spanning desktop, tablet, and voice search.
Microsoft Ads cost up to 33% less per click compared to Google Ads in many industries.
Users on Bing tend to be older and more affluent, with average household incomes over $100K.
Bing’s audience is 60% more likely to click on paid ads than Google users.
Microsoft Ads offer a powerful opportunity to generate high-quality leads at a lower cost. With access to a less competitive ad space and a more mature, purchase-ready audience, Microsoft Ads’ paid advertising platform is ideal for businesses looking to stretch their marketing budget while reaching users who are ready to take action. Whether you’re in B2B, professional services, or local markets, Microsoft Ads consistently deliver strong lead-to-conversion rates — especially on desktop-heavy industries.
Microsoft Advertising offers unique advantages that many businesses overlook. Here’s why it should be part of your paid media strategy:
Microsoft Ads users are often professionals, homeowners, and decision-makers with strong purchase intent — ideal for B2B and high-ticket B2C services.
Due to less competition, Microsoft Ads often have significantly lower CPCs than Google Ads — helping you get more leads for the same budget.
Reach users across Bing, Yahoo, AOL, MSN, and Windows devices, including voice search on Cortana and integrations with LinkedIn data.
Microsoft Search Network powers nearly 40% of U.S. desktop searches — a crucial advantage in industries where desktop traffic converts better.
Microsoft Advertising offers a variety of PPC services that help businesses connect with high-intent audiences across the Microsoft Search Network. Whether you're focused on leads, eCommerce sales, or brand awareness, these Microsoft PPC services provide flexible, cost-effective ways to drive real results.
We manage and optimize Bing ad campaigns to connect you with high-intent audiences, lower CPCs, and drive conversions across the Microsoft Search Network.
At Kedar Media, we don’t just manage Microsoft Ads — we optimize them for performance. Our team brings deep expertise in Microsoft Advertising, helping you tap into Bing’s high-intent audience with precision targeting, compelling ad copy, and ongoing campaign refinements. Whether you’re aiming to lower cost-per-click, improve ROI, or expand reach beyond Google, our Microsoft Ads management services are tailored to deliver results that matter.
Expert Microsoft Ads Strategy: We build campaigns around your business goals, audience behavior, and competitive opportunities.
Lower CPC, Higher ROI: Reach users at a fraction of the cost of Google Ads, with optimized bid strategies.
Ongoing Optimization: From A/B testing to keyword refinements, we fine-tune campaigns continuously for better results.
At Kedar Media, we understand that different industries require different advertising approaches — which is why we don’t believe in cookie-cutter campaigns. Our Microsoft Advertising Management Services are customized for your industry, whether you're in eCommerce, healthcare, legal, real estate, finance, education, or B2B services. We align targeting, messaging, and bid strategy with your audience's behavior on the Microsoft Search Network to maximize ad performance and ROI. From lead generation to product visibility, we make Microsoft Ads work for your niche.
Kedar Media helped us climb from page three to the top of Google within months. Their SEO strategies are clear, ethical, and effective. We saw a 60% increase in organic traffic—and the leads are genuinely qualified.
As a startup, we needed a partner who could handle everything—SEO, paid ads, and website optimization. Kedar Media delivered across the board. Their team feels like an extension of ours, always responsive and results-focused.
Our Google Ads were bleeding budget with poor ROI—until Kedar Media stepped in. They restructured our campaigns, improved ad quality, and halved our cost-per-lead within the first 30 days. Impressive work!
Kedar Media redesigned our website and took over our social media management. The branding looks sharp, our engagement has doubled, and we’re finally converting online visitors into actual clients.
Kedar Media completely transformed our content strategy. From blogs to landing pages, everything is now aligned with SEO and speaks directly to our audience. We've seen a 3x increase in organic leads in just two quarters.
Microsoft Ads services include the creation, management, and optimization of paid advertising campaigns across Microsoft’s Search Network. These ads appear on Bing, Yahoo, MSN, and other partner sites, helping businesses reach high-intent audiences with lower cost-per-click than Google Ads.
Microsoft PPC services refer to pay-per-click advertising campaigns managed on the Microsoft Advertising platform. These services help businesses drive traffic, generate leads, and boost sales by bidding on keywords that trigger relevant text or display ads on Bing and affiliated sites.
A Microsoft Ads agency provides strategic expertise, campaign setup, ongoing optimization, and reporting. Hiring an agency ensures your Microsoft Ad spend is efficiently managed, reaching the right audience with tailored messaging to drive better ROI and business growth.
Microsoft Advertising works by allowing advertisers to bid on keywords and display ads to users searching on Bing, Yahoo, and MSN. Ads can appear in search results or as display banners, with targeting based on location, device, interests, demographics, and more.
Microsoft Search Ads services help your ads appear on Bing’s search results when users search for relevant terms. These text-based ads are ideal for businesses looking to capture demand and drive direct response from people actively searching for solutions.
Microsoft Display Ads appear on Microsoft’s partner network sites, such as MSN and Outlook. These visual ads help build brand awareness and retarget previous website visitors. They are effective for top-of-funnel campaigns and remarketing strategies.
Microsoft PPC management involves handling all aspects of your Microsoft Ads campaigns — from keyword selection and ad creation to budget allocation and performance optimization. Expert management ensures you get more qualified traffic at a lower cost-per-click.
Microsoft Ads management services typically include keyword research, campaign setup, ad copywriting, A/B testing, conversion tracking, and regular performance reporting. These services are designed to improve ad relevance, lower costs, and increase ROI.
Microsoft Ads services include all paid advertising options on Microsoft’s advertising network. This includes Bing search ads, display ads, shopping ads, and more — helping businesses target users across Bing, MSN, Yahoo, and other Microsoft-owned properties.
Microsoft paid advertising is highly effective, especially for B2B, desktop-heavy industries, and older demographics. With less competition and often lower CPCs, businesses can achieve better ROI while still reaching a high-intent audience across the Microsoft ecosystem.
A Microsoft Ads specialist manages and optimizes your Microsoft Advertising campaigns. They handle strategy, keyword bidding, targeting, ad creation, and analytics to ensure your ads perform well and deliver measurable results aligned with your business goals.
💡 Lower CPCs and less competition than Google Ads
🎯 Hyper-target by demographics, devices
🔄 Run integrated campaigns across Bing, Yahoo, MSN, and Edge
📊 Track conversions with real-time analytics and transparent reporting
👉 Start Your Microsoft Ads Campaign Today
